Located 20 miles south of Albany, New York, Tierra Farm is a certified-organic manufacturer and distributor of nuts, coffee, chocolate, spices and dried fruits that prioritizes environmental sustainability. When tasked with updating their logo and packaging, we focused on modernizing their aesthetic while highlighting their dedication to organic food and eco-friendliness. We increased shopibility of the 130+ SKUs by developing a simple design architecture and color coded system for each category that captured the essence of their brand and helped them stand out in all of the competitive markets that their products compete in.